Keywords are not case sensitive.
Close variant matches don’t apply to negative keywords.
Are keywords case sensitive?
Upper case or lower case in keywords. No, it doesn’t matter and has not any effect, Google adwords is not case-sensitive. Keywords aren’t case-sensitive, which means they’re matched without regard to uppercase or lowercase letters.
What do negative keywords do?
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match. On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.
What type of keywords should be added as negative keywords?
A: A negative keyword is a PPC match type (or keyword targeting option) offered by most search engine advertising platforms, including Google AdWords. Negative keywords allow you to selectively filter who sees your ad, based on their search queries.
Do keywords exclude negative words?
Negative keywords refine your product target to the most relevant searches. You exclude terms that aren’t related to your product or brand, focusing in on those keywords and searches that drive sales. You are appearing only to those customers who are interested in your product.