Upper case or lower case in keywords. No, it doesn’t matter and has not any effect, Google adwords is not case-sensitive. Keywords aren’t case-sensitive, which means they’re matched without regard to uppercase or lowercase letters.
In the previous post, Google’s keyword tool combined the un-capitalized keywords and capitalized keywords, but the search showed a different resulting competing pages; thus Google considered them different keywords. Results: Other than that, capitalization doesn’t matter any c349c for SEO.
Case-Sensitive Search. By default, search in IDOL Content is not case sensitive. This means that a search for a term matches other occurrences of that term, regardless of their case in the original document, and regardless of the case in which the search term is written.
Perform Case-Sensitive Search in Google Chrome. The Find bar (Ctrl + F) in Firefox offers a “Match Case” option to help you perform case-sensitive searches on a web page. If you type “RAM” in the find box, the browser will only highlight the phrase “RAM” on that page and not Ram or ram.