In the previous post, Google’s keyword tool combined the un-capitalized keywords and capitalized keywords, but the search showed a different resulting competing pages; thus Google considered them different keywords.
Results: Other than that, capitalization doesn’t matter any more for SEO.
Are Google searches case sensitive?
Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case.
Are Google keywords case sensitive?
Upper case or lower case in keywords. No, it doesn’t matter and has not any effect, Google adwords is not case-sensitive. Keywords aren’t case-sensitive, which means they’re matched without regard to uppercase or lowercase letters.
Does capitalization matter Google ads?
Capitalization does not help in terms of your keywords list. Google ignores this. However, if Google allows, you can insert the all caps in your Ad text, if this is how the word is supposed to be.
Does capitalization matter in domain names?
An Internet address is only case sensitive for everything after the domain name. For example, it does not matter if you use uppercase or lowercase with “computerhope.com,” it still reaches the same page. However, when typing the name of the page, file, or directory in the URL, it is case sensitive.